{"id":22966,"date":"2023-12-21T02:42:37","date_gmt":"2023-12-20T13:42:37","guid":{"rendered":"https:\/\/goit.global\/?post_type=articles&#038;p=22966"},"modified":"2024-02-14T01:57:22","modified_gmt":"2024-02-13T12:57:22","slug":"ce-este-business-analytics-si-cum-este-utila-pentru-companie","status":"publish","type":"articles","link":"https:\/\/goit.global\/ro\/articles\/ce-este-business-analytics-si-cum-este-utila-pentru-companie\/","title":{"rendered":"Ce este business analytics \u0219i cum este util\u0103 pentru companie?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Business Analytics (analitica de afaceri) \u2013 o parte important\u0103 a succesului companiilor moderne.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aceasta ajut\u0103 afacerile s\u0103 ia decizii informate, s\u0103 optimizeze procesele, s\u0103 ating\u0103 obiectivele strategice \u0219i s\u0103 se adapteze la schimb\u0103ri. Permite crearea produselor care satisfac nevoile utilizatorilor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dac\u0103 \u00eentr-o companie exist\u0103 un business analyst, rezultatele dezvolt\u0103rii vor corespunde a\u0219tept\u0103rilor clien\u021bilor \u0219i consumatorilor, satisf\u0103c\u00e2nd nevoile acestora. Ceea ce \u00eenseamn\u0103 c\u0103 vor aduce bani \u0219i vor permite dezvoltarea durabil\u0103 a afacerii. Ast\u0103zi, vom povesti mai multe despre acest instrument grozav.<\/span><\/p>\n<h2>Ce este business analytics cu cuvinte simple<\/h2>\n<p><span style=\"font-weight: 400;\">Business Analytics \u2013 proces de culegerea, studierea \u0219i interpretarea informa\u021biilor despre performan\u021ba companiei, care ajut\u0103 la vizualizarea situa\u021biei actuale. Evalueaz\u0103 rezultatele \u0219i analizeaz\u0103 procesele de business pentru a identifica tendin\u021bele, punctele slabe \u0219i punctele de cre\u0219tere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Business analytics eviden\u021biaz\u0103 problemele \u0219i sugereaz\u0103 cea mai bun\u0103 modalitate de rezolvare a acestora, pe baza cifrelor \u0219i a datelor concrete. Un Business Analyst vede problema, g\u0103se\u0219te cauzele acesteia \u0219i propune cea mai bun\u0103 solu\u021bie care va aduce rezultate m\u0103surabile \u00eentr-un interval de timp stabilit. De exemplu, costurile vor fi reduse cu 20% sau timpul mediu de livrare va fi redus cu un anumit num\u0103r de minute \u00een 2 luni dup\u0103 implementarea anumitor schimb\u0103ri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2nd oamenii vorbesc despre activitatea unui <\/span><span style=\"font-weight: 400;\">analist de afaceri<\/span><span style=\"font-weight: 400;\"> \u00een companiile IT, cel mai adesea men\u021bioneaz\u0103 gestionarea cerin\u021belor pentru dezvoltarea sau \u00eembun\u0103t\u0103\u021birea proceselor \u0219i produselor. Pentru a face acest lucru, el comunic\u0103 cu clien\u021bii, cu echipa \u0219i cu reprezentan\u021bii diferitelor departamente. Analizeaz\u0103 concuren\u021bii, cerceteaz\u0103 pia\u021ba, efectueaz\u0103 sondaje, modeleaz\u0103 scenariile utilizatorilor etc.<\/span><\/p>\n<figure id=\"attachment_22967\" aria-describedby=\"caption-attachment-22967\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22967 size-full\" src=\"https:\/\/web-dev-goit.s3.eu-north-1.amazonaws.com\/app\/uploads\/2023\/12\/21023919\/Biznes-analityk-v-IT.png\" alt=\"Analist de afaceri \u00een IT\" width=\"768\" height=\"458\" srcset=\"https:\/\/web-dev-goit.s3.eu-north-1.amazonaws.com\/app\/uploads\/2023\/12\/21023919\/Biznes-analityk-v-IT.png 768w, https:\/\/web-dev-goit.s3.eu-north-1.amazonaws.com\/app\/uploads\/2023\/12\/21023919\/Biznes-analityk-v-IT-300x179.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-22967\" class=\"wp-caption-text\">Business analyst are un rol important pentru orice companie. Po\u021bi \u00eenv\u0103\u021ba profesia Business analyst la cursurile GoIT.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Business analyst \u00een IT \u2013 persoana care interac\u021bioneaz\u0103 cu toate p\u0103r\u021bile interesate, \u00eenregistr\u00e2nd dorin\u021bele \u0219i cerin\u021bele acestora pentru a crea o viziune unic\u0103 \u0219i c\u00e2t mai complet\u0103 a produselor \u0219i proceselor. El ajut\u0103 la identificarea, formularea, verificarea, \u00eenregistrarea \u0219i aprobarea cerin\u021belor. Le detaliaz\u0103 sub form\u0103 de specifica\u021bii \u0219i le transmite echipei \u00eentr-un mod complet \u0219i u\u0219or de \u00een\u021beles. Acest lucru va ajuta echipa s\u0103 dezvolte exact ceea de ce au nevoie clien\u021bii \u0219i consumatorii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, el poate discuta cu <\/span><span style=\"font-weight: 400;\">Project Manageri<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">designeri UI\/UX<\/span><span style=\"font-weight: 400;\"> \u0219i programatori despre limitele \u0219i oportunit\u0103\u021bile produsului, aspectul \u0219i interfa\u021ba de utilizator. Particip\u0103 la proiectarea, <\/span><span style=\"font-weight: 400;\">testarea<\/span><span style=\"font-weight: 400;\"> \u0219i descrierea func\u021bionalit\u0103\u021bii. Analiza de afaceri contribuie la determinarea proceselor sau produselor care trebuie s\u0103 existe \u0219i a modului \u00een care se pot atinge obiectivele \u00een cel mai bun mod.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Am enumerat c\u00e2teva dintre sarcinile unui analist de afaceri pentru a te ajuta s\u0103 \u00een\u021belegi c\u00e2t de important\u0103 este munca lor. Despre aceast\u0103 <\/span><span style=\"font-weight: 400;\">profesie IT<\/span><span style=\"font-weight: 400;\"> \u00ee\u021bi vom povesti mai multe \u00een articolul urm\u0103tor.<\/span><\/p>\n<h2>De ce are nevoie compania de business analytics<\/h2>\n<p><span style=\"font-weight: 400;\">Implementarea business analytics va aduce multe beneficii, printre care:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Luarea deciziilor obiective. Business analytics ofer\u0103 informa\u021bii detaliate despre produs, v\u00e2nz\u0103ri, finan\u021be \u0219i clien\u021bi, ceea ce permite luarea deciziilor bazate pe fapte, nu pe presupuneri. Deseori, business analyst lucreaz\u0103 asupra strategiilor \u0219i planurilor de business \u00eempreun\u0103 cu conducerea companiei.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizarea proceselor de business. Analiza datelor face posibil\u0103 identificarea punctelor slabe \u0219i sugereaz\u0103 pa\u0219i pentru optimizarea acestora. Acest lucru cre\u0219te productivitatea \u0219i reduce costurile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interac\u021biunea cu clien\u021bii. Compania \u00een\u021belege perfect nevoile, preferin\u021bele \u0219i modelele de comportament ale publicului \u021bint\u0103 dac\u0103 utilizeaz\u0103 business analytics. Acest lucru este util pentru \u00eembun\u0103t\u0103\u021birea serviciilor \u0219i crearea ofertelor personalizate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reac\u021bie rapid\u0103 la schimb\u0103ri. Business analytics prezice tendin\u021bele, permite adaptarea la noile condi\u021bii \u0219i modificarea planurilor la timp.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducerea riscurilor. Cu ajutorul business analytics, antreprenorii pot prevedea cu mai mult\u0103 precizie riscurile \u0219i pot lua m\u0103suri pentru a preveni problemele poten\u021biale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vizualizarea datelor. Analistul proceselor de business ofer\u0103 informa\u021bii \u00eentr-o form\u0103 convenabil\u0103 pentru studiu, luarea deciziilor \u0219i generarea ideilor noi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cre\u0219terea transparen\u021bei \u0219i contabilit\u0103\u021bii. Business analytics \u00eembun\u0103t\u0103\u021be\u0219te transparen\u021ba proceselor interne \u0219i asigur\u0103 o raportare mai detaliat\u0103 \u0219i mai precis\u0103 pentru p\u0103r\u021bile interesate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inovare \u0219i cre\u0219tere. Analitica poate identifica noile oportunit\u0103\u021bi de cre\u0219tere \u0219i dezvoltare a companiei, precum \u0219i contribui la dezvoltarea produselor \u0219i serviciilor inovatoare.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cu ajutorul business analytics, vei vedea punctele forte \u0219i punctele slabe ale companiei, oportunit\u0103\u021bile \u0219i perspectivele acesteia. Vei putea s\u0103 dezvol\u021bi produse \u0219i servicii de care utilizatorii au cu adev\u0103rat nevoie. Business analytics \u2013 instrument care ofer\u0103 \u00een\u021belegerea complet\u0103 a situa\u021biei \u0219i controlul asupra acesteia. Un mare avantaj competitiv!<\/span><\/p>\n<figure id=\"attachment_22973\" aria-describedby=\"caption-attachment-22973\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22973 size-full\" src=\"https:\/\/web-dev-goit.s3.eu-north-1.amazonaws.com\/app\/uploads\/2023\/12\/21024052\/Biznes-analityka-dlia-optymizatsii-protsesiv.png\" alt=\"Analize de afaceri pentru optimizarea proceselor\" width=\"768\" height=\"458\" srcset=\"https:\/\/web-dev-goit.s3.eu-north-1.amazonaws.com\/app\/uploads\/2023\/12\/21024052\/Biznes-analityka-dlia-optymizatsii-protsesiv.png 768w, https:\/\/web-dev-goit.s3.eu-north-1.amazonaws.com\/app\/uploads\/2023\/12\/21024052\/Biznes-analityka-dlia-optymizatsii-protsesiv-300x179.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-22973\" class=\"wp-caption-text\">Business analytics contribuie la ajustarea perfect\u0103 a tuturor proceselor.<\/figcaption><\/figure>\n<h2>Exemple de implementare cu succes business analytics<\/h2>\n<p><span style=\"font-weight: 400;\">Exist\u0103 multe companii care utilizeaz\u0103 cu succes business analytics. Iat\u0103 trei cele mai remarcabile exemple:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon. Utilizarea business analytics permite companiei Amazon s\u0103 colecteze date despre utilizatori, s\u0103 identifice tendin\u021bele \u0219i s\u0103 prevad\u0103\u00a0 nevoile viitoare ale clien\u021bilor. Acest lucru permite ad\u0103ugarea recomand\u0103rilor personalizate, precum \u0219i optimizarea proceselor logistice pentru livr\u0103ri mai rapide \u0219i \u00eembun\u0103t\u0103\u021birea experien\u021bei clien\u021bilor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Netflix. Business analytics \u2013 un instrument care ajut\u0103 Netflix s\u0103 recomande filme \u0219i emisiuni TV. Spore\u0219te satisfac\u021bia utilizatorilor \u0219i \u00eei re\u021bine pe ace\u0219tia pe platform\u0103 cu ajutorul con\u021binutului pe care ace\u0219tia vor dori cel mai probabil s\u0103-l vizioneze.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Starbucks. \u00cen acest caz, business analytics permite Starbucks s\u0103 studieze informa\u021bii despre achizi\u021biile \u0219i tendin\u021bele de consum \u00een diferite magazine. Acest lucru contribuie la optimizarea gestion\u0103rii stocurilor, gestionarea eficient\u0103 a proceselor \u0219i la prognozarea cererii.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Este clar c\u0103 aceste schimb\u0103ri sunt posibile datorit\u0103 muncii comune a diver\u0219ilor speciali\u0219ti. Dar \u00eembun\u0103t\u0103\u021birea \u00eencepe \u00eentotdeauna cu identificarea punctelor vulnerabile \u0219i a problemelor, iar crearea oric\u0103rui produs grozav \u00eencepe cu ideea de business \u0219i cerin\u021be. Acum arat\u0103-mi o companie care nu are nevoie de business analytics. Nu exist\u0103 niciuna pe aceast\u0103 planet\u0103!<\/span><\/p>\n<h2>Principalele probleme legate de lansarea business analytics<\/h2>\n<p><span style=\"font-weight: 400;\">Implementarea business analytics poate fi un proces complex \u0219i plin de provoc\u0103ri:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lipsa datelor de calitate. Pentru a avea succes, anali\u0219tii de business au nevoie de date actualizate \u0219i de \u00eenalt\u0103 calitate. Dar \u00een multe companii, acestea pot fi \u00eenvechite, incomplete sau pot con\u021bine erori.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lipsa de competen\u021be tehnice. Implementarea \u0219i utilizarea business analytics necesit\u0103 anumite <\/span><span style=\"font-weight: 400;\">hard skills<\/span><span style=\"font-weight: 400;\">. Dac\u0103 compania nu dispune de asemenea speciali\u0219ti, acest lucru poate reprezenta o problem\u0103.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complexitatea datelor. Analiza \u0219i prelucrarea cantit\u0103\u021bilor mari de date poate necesita tehnologii \u0219i instrumente suplimentare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lipsa cerin\u021belor precise \u0219i clare. Acestea determin\u0103 cum va ar\u0103ta produsul final \u0219i dac\u0103 acesta va satisface nevoile utilizatorului. Rescrierea unui software existent necesit\u0103 mult timp \u0219i bani. Este mai bine s\u0103 \u00een\u021belegi imediat ce anume trebuie f\u0103cut \u0219i cum. Uneori, clien\u021bii nu au timp s\u0103 se consulte cu analistul de afaceri sau au alte motive care \u00eei \u00eempiedic\u0103 s\u0103 lucreze eficient.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Aceste dificult\u0103\u021bi pot fi dep\u0103\u0219ite, iar acest lucru merit\u0103. Business analytics este \u00een acela\u0219i timp un punct de sprijin \u0219i un punct de cre\u0219tere pentru companie. Cu ajutorul acesteia se pot crea softuri interesante, se pot descoperi noi pie\u021be \u0219i ni\u0219e sau se poate supravie\u021bui o criz\u0103.<\/span><\/p>\n<h2>Merit\u0103 s\u0103 \u00eenve\u021bi business analytics \u00een 2024?<\/h2>\n<p><span style=\"font-weight: 400;\">Business analyst este <\/span><span style=\"font-weight: 400;\">o profesie IT f\u0103r\u0103 programare<\/span><span style=\"font-weight: 400;\">, cu un venit destul de mare. Salariul Junior Business Analyst \u00een Rom\u00e2nia este \u00een medie de 1150 de euro \u0219i ajunge la 1600 de euro pentru speciali\u0219tii cu 1 an de experien\u021b\u0103. Po\u021bi st\u0103p\u00e2ni aceast\u0103 profesie \u00een doar 3 luni cu ajutorul <\/span><span style=\"font-weight: 400;\">cursurilor business analytics<\/span><span style=\"font-weight: 400;\"> de la GoIT.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este important de \u00een\u021beles c\u0103 volumul datelor \u0219i al produselor noi din sectorul IT va cre\u0219te \u00een continuare. Companiile vor continua s\u0103 caute modalit\u0103\u021bi de a optimiza procesele, reduce costurile, de a cre\u0219te profiturile \u0219i de a \u00eenvinge concuren\u021ba. Business analytics \u2013 un avantaj foarte important pentru aceste companii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acum \u0219ti\u021bi ce este business analytics \u0219i de ce este necesar\u0103. Dac\u0103 te intereseaz\u0103 aceast\u0103 profesie, \u00eenscrie-te la <\/span><span style=\"font-weight: 400;\">cursurile<\/span><span style=\"font-weight: 400;\"> noastre. Iar pentru compara\u021bie, po\u021bi \u00eencerca \u0219i alte specializ\u0103ri IT la <\/span><span style=\"font-weight: 400;\">maratoanele gratuite<\/span><span style=\"font-weight: 400;\"> de la GoIT. Nu \u00ee\u021bi irosi timpul!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business Analytics (analitica de afaceri) \u2013 o parte important\u0103 a succesului companiilor moderne. Aceasta ajut\u0103 afacerile s\u0103 ia decizii informate, s\u0103 optimizeze procesele, s\u0103 ating\u0103 obiectivele strategice \u0219i s\u0103 se adapteze la schimb\u0103ri. Permite crearea produselor care satisfac nevoile utilizatorilor. Dac\u0103 \u00eentr-o companie exist\u0103 un business analyst, rezultatele dezvolt\u0103rii vor corespunde a\u0219tept\u0103rilor clien\u021bilor \u0219i consumatorilor, &hellip; <a href=\"https:\/\/goit.global\/ro\/articles\/ce-este-business-analytics-si-cum-este-utila-pentru-companie\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":22979,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"categories":[],"tags":[],"class_list":["post-22966","articles","type-articles","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/goit.global\/ro\/wp-json\/wp\/v2\/articles\/22966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goit.global\/ro\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/goit.global\/ro\/wp-json\/wp\/v2\/types\/articles"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goit.global\/ro\/wp-json\/wp\/v2\/media\/22979"}],"wp:attachment":[{"href":"https:\/\/goit.global\/ro\/wp-json\/wp\/v2\/media?parent=22966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goit.global\/ro\/wp-json\/wp\/v2\/categories?post=22966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goit.global\/ro\/wp-json\/wp\/v2\/tags?post=22966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}